In the dynamic world of retail, presentation is as important as the quality of the product. Whether you are selling toys, makeup or beauty care products, edibles, CBD goods, or any other item, the way goods are displayed plays a vital role in inspiring buyers. When it comes to cosmetic display boxes, there are various options for brands. Two of the most common ones include countertop display boxes and floor display boxes.
Both of these serve the purpose of showcasing your brand’s products to buyers, but they cater to different types of items. The right selection depends on various factors such as the size of the retail space, the size of the products, your budget, marketing & branding strategies, and the quantity of products you want to display at one time. In this regard, let us consider the example of cosmetic brands. For such brands, selecting the right custom display boxes can make all the difference. If they are using lip balm display boxes, these boxes should be functional and attractive simultaneously to inspire buyers to make impulse purchases.
If you are wondering which type of display packaging is best for cosmetic brands, then you are in the right place. This blog will explain the major differences between countertop and floor display boxes and mention the best option for brands to augment their overall strategy of cosmetic packaging, branding, and marketing. Whether you want to enhance the looks of skincare packaging or beauty boxes, this article will help you in different ways.
Countertop vs. Floor Display Boxes: 5 Key Differences
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Size and Placement
The biggest difference between these two custom display boxes is their size and appearance. As their names imply, countertop display boxes are designed to sit on top of counters, shelves, or cash counters. They are small in size and a perfect option for products that you want buyers to grab and make an instant purchase. They are commonly used for products like lip balms, lipsticks, and nail polishes.
On the other hand, floor display boxes have a much larger footprint as they stand on their own. These boxes are made from durable materials such as metal or high-grade plastic. Paper-based materials are also used in them. Floor display boxes are typically used for larger products such as promotional cosmetic products and full skincare product lines. Due to their size and standalone nature, these boxes are often placed at the store entrance or at the end of aisles to maximize visibility.
You’ll be surprised to know that many brands use a combination of both types to gain buyers’ maximum attention. They place custom cosmetic display boxes on a floor display box for maximum impact.
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Accessibility and Product Visibility
For cosmetic manufacturers, it is very important to ensure that their products are easily accessible and visible to buyers. For this purpose, countertop display boxes are the best option, as they are placed at eye level and get noticed immediately. Moreover, when custom inserts and dividers are placed inside these boxes, they ensure a neat and organized presentation, making it easier for buyers to interact with the products. Many cosmetic packaging suppliers offer such features, so make sure you work with one that provides holistic solutions.
In contrast, floor display boxes account for a more elaborate presentation, and you can place more products on them than countertop display boxes. However, as they are large, buyers may have to spend a couple of extra minutes to look for the required products. This may make the entire process a bit laborious for some. On the positive side, these custom cosmetic packaging boxes hold the potential to attract buyers due to their placement. When placed at a store entrance, these boxes are the first thing that is usually noticed. It is also a great way to show your brand’s range of products. If the buyer has had a good experience with your brand, they may end up purchasing more than one item.
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Retail Space and Store Layout
When it comes to deciding between a countertop display box and a floor display box, the design and layout of the retail space play a vital role. Brands that are selling their products at small stores are better off with countertop display boxes, as they utilize space more efficiently. Moreover, brands can go for cosmetic packaging wholesale orders if they need these boxes in bulk. It helps them keep the cost low without any compromises on quality and ensure consistency across the print quality.
For large retail stores, floor display boxes are a better option. Such places have large spaces where brands can place a floor display box to showcase the entire range of their offerings. These boxes can be used as a focal point at a store to draw buyers from various angles. These boxes are often used along with countertop display boxes. When a buyer sees the product right after entering the store and then again on shelves, it inspires them to make a purchase.
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Branding and Marketing
The competition among brands is very tough, and in order to succeed, display boxes must act as branding and marketing tools for brands. The best part about these cosmetic boxes or beauty packaging is that they can be fully customized as per a brand’s requirements.
Countertop display boxes are a sustainable cosmetic packaging option. Unlike floor display boxes, they are only made from paper-based materials. Brands aiming to establish an eco-friendly image in the market can use this to their advantage. Cosmetic packaging manufacturers offer brands various options that they can use to beautify their display boxes with captivating visuals, logos, images, and graphics to attract buyers. This makes them great to show small items that buyers often buy due to their appearance.
Regardless of the customization options, countertop display boxes are small in size compared to floor display boxes. If a brand wants to maximize their branding and marketing, then the latter is the best choice. They can use the space on these boxes to print their brand’s logo, story, product range, information about their products, usage instructions, and other information they consider necessary to provide a better experience to buyers.
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Cost
Another major difference between both types of cosmetic packaging is the cost. In this realm, countertop display boxes take the lead because of their smaller size and simple construction. Plus, they are also an eco-friendly cosmetic packaging option, making the deal more beneficial for brands in the long run. If you have a limited marketing budget, a countertop box is the best option. The cost of these wholesale cosmetic containers is still lower even after customizing them.
Floor display boxes are costlier due to their large size and complex design. When you get these boxes custom-built as per your specific requirements, they get more expensive. However, the investment can bring in more fruits if you are looking for a broader marketing reach.
Final Words
Both countertop and floor display boxes have their unique benefits and some limitations. The right decision depends on product type, store layout, and marketing goals. If you are still not sure about which packaging style you should go for, then contact Packaging Mania, a leading custom box supplier in the US. They offer a wide range of cosmetic display boxes at affordable prices. Visit them now to find out more about their services.
